Fingertip Economy
In 21st Century, the emergence of internet has changed all the “Brand’s” business model to digital marketing structure, especially the luxury goods. Instead of relying on “retail shop” they are now in “E-commerce” that focuses on trading in products and services delivered over the Internet including generating online sales and after-sales services.
This is a process of transformation from “store to fingertips”, thus, emerging to a new economic form, where financier calls it the “Fingertip Economy”.
The era of e-commerce has arrived.
The era of customer economy also has arrived.
The era of e-commerce has arrived. The era of customer economy also has arrived.
B2C
- Is it safe to shop like this?
- What if my personal data is leaked?
C2C
- Both parties have profitable systematic procedures.
- Personal data is kept strictly confidential and the security is higher.
How to build a meaningful Customer Connection?
Key Thinking Points:
- Are you capable of doing a business?
- Do you have the resources to produce products?
- Do you have any connections in the market?
- Do you have customer base buying products?
- Do you have a dedicated customer base?
The emergence of digital technologies has evolved from retail-focused model to digital-centric model of customer behaviour. Allowing easier connection between people around the world. As a result, new business opportunities are appearing in the market.
C2C Customer Base is the most valuable asset of every enterprise.
Customer Database System Settings
Traditional
Ecommerce Platform
Platform
Not privately
Only Vendors
STC Mall
Personally
Build customers
Both Vendors
& Customers
Sales Process
Traditional
- Customer will never gain the Differential Value
STC Mall
- Customer can gain the Differential Value
How to set up Client Resource?
Strategizing on growing your “Customer Base” is important; your acquired customers are your long term income.
Customers Needs:
- Product Quality—Efficacy & Sustainability
- Consumption Cycle—Buy more, Save more
Customers Wants:
- Effective products with affordable price.
- No harmful effect on long-term consumption.
- Can be shared and introduced to family & friends.
- Potential to become a Operator.
Affordable, Sustainable & Healthy.
Operators Needs:
- Product Quality—Acceptance & Efficacy
- Market System—Development Prospects & Characteristics
Operators Wants:
- Low funding requirement.
- Easy to operate, no performance pressure.
- Easy to maintain, no monthly sales target.
- No operating loss, easy income.
- Maintain good connection, healthy and sustainable long-term development.
What you can do, What can see and What you can earn.
Customers Needs:
- Product Quality—Efficacy & Sustainability
- Consumption Cycle—Buy more, Save more
Customers Wants:
- Effective products with affordable price.
- No harmful effect on long-term consumption.
- Can be shared and introduced to family & friends.
- Potential to become a Operator.
Affordable, Sustainable & Healthy.
Operators Needs:
- Product Quality—Acceptance & Efficacy
- Market System—Development Prospects & Characteristics
Operators Wants:
- Low funding requirement.
- Easy to operate, no performance pressure.
- Easy to maintain, no monthly sales target.
- No operating loss, easy income.
- Maintain good connection, healthy and sustainable long-term development.